Who is

Connie Sylvester

Connie Sylvester doesn’t teach theory — she teaches earned confidence.

She is an inventor, entrepreneur, speaker, coach, and mother who built her life and businesses by refusing to lower the bar when others told her to “be realistic.” Best known as the inventor of the ARM-LOC®, a life-saving water rescue device proudly manufactured in the USA, Connie understands firsthand what it takes to turn an idea into a product, a product into a business, and a business into freedom.

Connie has launched and scaled multiple companies, holds multiple patents, and has helped save lives — all without waiting for permission, perfect timing, or approval. Her journey includes being laid off, starting businesses from scratch, navigating failure, rebuilding momentum, and proving that resilience beats credentials every time.

As a longtime high school and college track and diving coach, Connie has spent decades developing mindset, discipline, and belief in athletes — the same principles she now teaches entrepreneurs. Her coaching blends real-world business strategy with the mental toughness required to outlast doubt, noise, and “dream squashers.”

Today, Connie speaks to and coaches entrepreneurs — especially women — who are ready to stop playing small, trust their instincts, and build businesses that support the life they actually want. Her message is simple, unapologetic, and proven:

Never lower the bar on your dreams.
When someone says you can’t — say “Watch me.”